Tracking & analytics
Reliable data before you spend.
Without tracking, the algorithm optimises blind and you steer by gut feeling. I set up and monitor the whole chain, from click to sale.
What I do
In practice, here’s what you get.
Google Tag Manager
A clean container with named, documented tags.
GA4
Key events, conversions and audiences ready for advertising.
Pixel and Conversions API
Meta, Google and TikTok fed from the browser and the server, without duplicates.
CRM connected
Calls and sales sent back to the platforms to optimise for quality.
Cookie banner and Consent Mode
Consent compliant with GDPR and Swiss data protection law, without breaking your data.
Ongoing checks
Regular checks to catch a broken tag before it gets expensive.
Who it’s for
A prerequisite for every campaign.
You’re launching your first campaigns
We lay sound foundations from day one.
Your numbers don’t match
Platforms, GA4 and your CRM show different results: we straighten it all out.
You want to optimise for sales
Sales must be sent back to the platforms; I handle it.
Method
How we move forward.
Audit
Tags, consent, events and duplicates reviewed.
Measurement plan
The events to track, from click to sale.
Implementation
GTM, GA4, pixels, Conversions API and CRM.
Checks
Full testing, then regular checks.
FAQ
Frequently asked questions
I’m not technical, is that a problem?
Not at all. I handle everything and explain simply what is tracked and why.
Is tracking included in ads management?
Yes, setup and monitoring are part of the management offer.
What about GDPR?
The cookie banner and Consent Mode are configured to respect visitors’ choices.
Discovery call
Shall we check your tracking together?
We review your ad accounts and your funnel together. You leave with 3 concrete actions, whether we work together or not.
Book your slot now ↓
Pick the date, then the time that suits you in the calendar.