Media buyer for info-products, schools and training
Qualified leads.
Every week.
I run your Meta, Google and TikTok Ads campaigns to fill your webinars, your sales calls and your training intakes. From tracking to creative, with a single point of contact.
- No commitment
- One point of contact
- Switzerland, Belgium, France and beyond
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
Limited spots
I only work with 6 clients at a time.
Not one more. I’d rather have time for each client (optimising several times a week, replying fast, thinking about your creatives) than take on too many and let quality slip. Once the 6 spots are taken, the waiting list opens.
Availability · October 2026
4 spots left out of 6
The problem
Launching a campaign takes 10 minutes. Filling a calendar with qualified leads is a craft.
In 2026, the algorithms target better than anyone. What makes the difference: the creative, the tracking, and everything that happens after the click.
“We target 35 to 55-year-olds interested in coaching.”
Targeting no longer makes the difference
Meta and Google haven’t needed your interest lists for years. Today, the creative finds your client.
“The pixel is installed.”
Tracking stops at the form
The algorithm optimises for curious people who fill in a form, not for those who book a call and buy.
“Let’s rerun the September ads, they worked well.”
Creative fatigue: high
The same visuals for months, and your cost per call quietly climbs.
Who it’s for
Two sectors, one mechanism:
a lead, a conversation, a sale.
Info-products
Coaches, trainers and experts
Webinars, VSLs, sales calls: I fill your calendar with prospects ready to invest in your programme or course.
See the offer →
Schools & training
Private schools and training providers
Brochure requests, open days, applications: qualified enrolments for every intake, in French-speaking Switzerland, Belgium and France.
See the offer →
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- GA4
- Google Tag Manager
- Conversions API
Services
All your paid acquisition,
run by one person.
Meta Ads
Facebook and Instagram: angles, creative testing, qualifying forms, test and scale structure.
Learn more →
Case studies
I test with my own money.
Every method I offer you, I first test on Cookimag, the recipe app I co-founded, then apply to the courses we launch with Maison Lamotte.
Sign-ups · subscription
Cookimag: 1,450 sign-ups at €0.53 in 30 days
€0.53
per sign-up (Meta)
1,450
sign-ups in 30 days
312
free trials started
2×
cheaper with video than static
“Broad audience, video creatives that carry the angle, and tracking that finally reports conversions: that’s when the cost collapsed.”
- Tracking fixed: pixel and Conversions API
- 40 creatives tested, then winners scaled
- Meta, Google Search and Apple Ads in parallel
Creative · content
Maison Lamotte: 0 to 420,000 followers in one year, with no ad budget
I learned what stops the thumb in an Instagram feed by doing it. Today: 520,000 followers and over 4 million views a month. That hook culture feeds every ad I run for you.
Method
Four steps, no guesswork.
Audit
Accounts, tracking and sales funnel reviewed. You know where every euro goes.
Offer & creatives
Angles, hooks and video briefs built for your audience, and an entry point that makes people raise their hand.
Test, then scale
One test campaign, one scale campaign. Cut fast, double down on what works.
Qualification & reporting
Every week: cost per qualified lead, per call and per sale. No jargon.
Why me
A media buyer, not another agency.
| With me | Typical agency | |
|---|---|---|
| Point of contact | The person who runs your accounts | An account manager, then a junior |
| Tracking | Pixel and Conversions API checked before spending | Optional, or assumed to be in place |
| Creatives | Angles and hooks from a creator with 520k followers | Template variations |
| Key metric | Cost per qualified lead, per call, per sale | Cost per raw lead, clicks, impressions |
| Commitment | No commitment | 6 to 12 months |
Pricing
Simple and transparent.
Built for coaches, trainers, schools and training providers investing at least €3,000 a month in advertising.
Free audit
€0
30-minute video call, no commitment
- Review of your ad accounts
- Tracking and funnel check
- 3 priority actions to implement
Ads management
from €500 / month
No commitment · recommended ad budget: €3,000/month minimum (€100 a day)
- Meta, Google and TikTok Ads
- Tracking (pixel, Conversions API) set up and monitored
- Angles, hooks and creative briefs
- Optimisation several times a week
- Weekly report and direct WhatsApp access
Who runs your campaigns
Maxence Lamotte
A salesman before a media buyer. I learned to persuade face to face, then hundreds of thousands of people on video.
That journey taught me one thing: organic content takes years to pay off. Online advertising, run well, delivers results in weeks. That shortcut is what I put to work for you.
VorwerkTop performer in B2C sales
EF InternationalInternational sales
Maison Lamotte0 to 520,000 followers with no ad budget
CookimagCo-founder, runs paid acquisition
ImpulsionMedia buyer training: Meta, Google and TikTok Ads
FAQ
Your questions
How soon will I see results?
The first leads arrive in the first week. It takes 2 to 4 weeks to stabilise a cost per call, while creatives are tested and the algorithm learns.
Why a €3,000 minimum ad budget?
That’s €100 a day. Below that, the algorithms don’t get enough conversions to learn and creative tests take months. This threshold protects your investment.
How do you ensure lead quality?
Qualifying questions in the forms, fast follow-up of leads, and optimisation on calls or sales rather than raw leads.
Do you produce the static visuals?
Yes, I design the static visuals for your campaigns. I just need an image bank of your business: photos of you, your premises, your students or your materials.
Do you produce the videos?
I write the angles, hooks and briefs. Filming is done in-house or with UGC creators I brief.
Do you work outside France?
Yes. I work remotely with clients in Switzerland, Belgium, France and across the French-speaking world, in French and in English.
What if I want to stop?
You stop. No commitment, and your ad accounts stay yours.
Discovery call
30 minutes to find out where your budget goes.
We review your ad accounts and your funnel together. You leave with 3 concrete actions, whether we work together or not.
Book your slot now ↓
Pick the date, then the time that suits you in the calendar.