Google Ads · Search, YouTube, Performance Max
Be there when people search for you.
On Google, demand already exists: people are searching for your course, your profession or your competitors. My job is to capture that intent at the best cost.
What I do
In practice, here’s what you get.
Intent-based Search
Course, profession and comparison keywords, with exclusions that stop wasted clicks.
Competitor campaigns
Show up when people look for an alternative, with ads that make the difference clear.
YouTube
Testimonial and demo videos shown to the right audiences.
Performance Max
Once tracking is solid, to extend reach across Google’s whole inventory.
GA4 audiences
Visitors, sign-ups without conversion, key pages viewed: lists ready for retargeting.
Conversion tracking
Forms, calls and sales reported in Google Ads, without duplicates.
Who it’s for
For offers people actively search for.
Accredited schools and courses
Candidates compare options: you need to be on top at the right moment.
Recognised experts
Your name and method are being searched for; you need to capture those searches.
Offers facing established competitors
Competitor campaigns capture the undecided.
Method
How we move forward.
Audit
Structure, keywords, search terms and conversion tracking.
Structure
Campaigns by intent, ads and assets rewritten.
Optimisation
Search terms, exclusions and bids reviewed every week.
Expansion
YouTube and Performance Max once Search is profitable.
FAQ
Frequently asked questions
Google or Meta, where to start?
Google captures existing demand, Meta creates it. For a well-known school or course, Google first; for an info-product, usually Meta.
What budget for Google?
It depends on your sector’s search volume. The audit gives a realistic estimate before you spend.
Do you also do SEO?
No, I focus on paid advertising. I can point you to specialists.
Discovery call
Shall we review your Google Ads account together?
We review your ad accounts and your funnel together. You leave with 3 concrete actions, whether we work together or not.
Book your slot now ↓
Pick the date, then the time that suits you in the calendar.