Meta Ads · Facebook & Instagram
Meta campaigns that fill your calendar.
Facebook and Instagram remain the best platforms to generate leads for a programme or a course, as long as you feed them the right signals and the right creatives.
What I do
In practice, here’s what you get.
Angles and creatives
Hooks, video scripts and visuals designed to stop your audience’s scroll, tested in batches.
Qualifying forms
Instant forms or dedicated landing pages, with the questions that filter out the curious.
Test & scale structure
A test campaign to find the winners, a scale campaign to push them.
Conversions API
Calls and sales from your CRM sent back to Meta to optimise on what matters.
Retargeting
Visitors, webinar sign-ups and video viewers re-engaged at the right moment.
Weekly report
Cost per lead, per call and per sale, with the week’s actions.
Who it’s for
For offers that sell after a conversation.
Coaches and trainers
Webinars, masterclasses, sales calls: prospects ready to invest.
Private schools
Brochure requests, open days and applications.
Training providers
Course enrolments and corporate enquiries.
Method
How we move forward.
Audit
Account, pixel, Conversions API and creatives reviewed.
Angles
3 to 5 angles and their creatives for the first test.
Test
4 to 7 days to separate winners from losers, then cut and double down.
Scale
Winners move to scale, creatives refreshed every month.
FAQ
Frequently asked questions
Instant form or landing page?
It depends on the offer. Instant forms drive more volume, landing pages filter better. We often test both, with qualifying questions.
Do I need lots of creatives?
You need fresh ones regularly. I provide the angles and briefs; 3 to 5 new creatives a month is enough to start.
I already have an agency, can you take over?
Yes. We start with an audit, then take over without breaking what works.
Discovery call
Shall we review your Meta account together?
We review your ad accounts and your funnel together. You leave with 3 concrete actions, whether we work together or not.
Book your slot now ↓
Pick the date, then the time that suits you in the calendar.